CONSUMPTION BEHAVIORS ARE CHANGING, NEW GENERATIONS HAVE A DIGITAL LIFE OF THEIR OWN AND THE DEMAND FOR DATA PRIVACY IS INCREASING. 

  • FOR THE FIRST TIME IN FASHION, ALL OUR PIECES EXHIBIT A UNIQUE IDENTIFICATION CODE ON THE QR CODE OF THE BRAND LABEL WOVEN IN FRANCE. 
  • COLLABORATING WITH ARIANEE ON THIS PIONEERING METHOD, ALL VERLAN GARMENTS ARE LINKED TO THE BLOCKCHAIN TECHNOLOGY, REINVENTING PERPETUAL RELATIONSHIPS BETWEEN BRANDS AND OWNERS, MADE OF TRUST, RESPECT AND TRANSPARENCY. 
  • INDEED, CUSTOMER EXPERIENCE IS AUGMENTED AS CUSTOMERS ARE NOW ALLOWED TO: 
    • TAKE OWNERSHIP OF THEIR PURCHASES
    • BE ENSURED THAT ITS PRODUCTS ARE AUTHENTIC
    • ACCESS NEW TYPES OF INFORMATION ABOUT PRODUCTS HISTORY AND MANUFACTURING 
    • BENEFIT FROM A NEW COMMUNICATION CHANNEL WITH THE BRAND 
    • EASILY TRANSFER THEIR OWNERSHIP RIGHTS WHEN GARMENTS WOULD CHANGE HANDS