Orange 'Smart' Mark

An NFC* chip hides underneath all our garments labels.

It allows us to create a digital, authentic, secure and augmented representation of our products, thus opening a new channel of interactions and services with you. The use of these NFT*-backed garments can reduce fashion wastes, improve product provenance, enhance operational efficiencies, and open up endless possibilities in the virtual arena.

The relationship is permanent, secured, and anonymous thanks to blockchain** technology.

To access this service, please download the Arianee wallet app from your local app store. Create a profile and scan the chip that is located underneath our brand label.

* A non-fungible token (NFT) is a record stored on a blockchain that certifies a digital asset to be unique and therefore not interchangeable.

** Blockchain stores information in batches called blocks. These blocks are linked together in a sequential way to form a continuous line. A chain of blocks. A blockchain. Each block is like a page of a ledger or a record book. It’s a shared, distributed, and immutable ledger that records the history of transactions starting with transaction number one. It establishes trust, accountability, and transparency.