CONSUMPTION BEHAVIORS ARE CHANGING AND THE DEMAND FOR DATA PRIVACY IS INCREASING. 

ORANGE SMART MARK IS A VERLAN ACTIVATION SERVICE THAT IS PROVIDED ON ALL GARMENTS LABEL TO MINIMISE CONSUMER DISRUPTION FROM IMITATION OF THIS BRAND, CONNECT CLOSER TO OUR COMMUNITY AND HELP EXTEND THE LIFETIME OF OUR VERLAN PRODUCTS.  

FOR THE FIRST TIME IN FASHION, ALL OUR PIECES EXHIBIT A UNIQUE IDENTIFICATION CODE ON THE QR CODE OF THE BRAND LABEL WOVEN IN FRANCE. 

COLLABORATING WITH ARIANEE ON THIS PIONEERING METHOD, ALL VERLAN GARMENTS ARE LINKED TO THE BLOCKCHAIN TECHNOLOGY, REINVENTING PERPETUAL RELATIONSHIPS BETWEEN BRANDS AND OWNERS, MADE OF TRUST, RESPECT AND TRANSPARENCY.