By the 1960’s the humble tee began to be recognised for its promotional potential. Hanes made the first promotional t-shirt for the wizard of oz in 1939 (decades before Virgil Abloh launched his own homage to the film). Yet it took beatniks, atom bombs, and Bob dylan for printed t-shirts to truly come into their own.
Screen printing techniques made printed t-shirts popular at youth culture festivals like Woodstock, and tie-dying allowed people to treat their t-shirts like wearable canvases. A symbol of individualism, the t-shirt gave people control over their own identities.
Have fun with your piece
Our Orange Smart Mark is activation service that is provided on all garments label. It allows us to create a digital, authentic, secure and augmented representation of our products opening a new channel of interactions and services with you. The use of these NFT*-backed garments can reduce fashion wastes, improve product provenance, enhance operational efficiencies, and open up endless possibilities in the virtual arena.
The relationship is permanent, secure, and anonymous thanks to blockchain** technology.
* A non-fungible token (NFT) is a record stored on a blockchain that certifies a digital asset to be unique and therefore not interchangeable.
** Blockchain stores information in batches called blocks. These blocks are linked together in a sequential way to form a continuous line. A chain of blocks. A blockchain. Each block is like a page of a ledger or a record book. It’s a shared, distributed, and immutable ledger that records the history of transactions starting with transaction number one. It establishes trust, accountability, and transparency.
Working with the best partner
Texmin is a factory based in Portugal near Porto. It’s been more than 30 years they are partnering with top brands including levis, a-cold-wall or Maison Kitsuné. Texmin was the first factory we met when we were visiting Portugal for the first time and the only that trusted in our project. We are everyday in contact with Raquel, whose in charge of us for more than two years, and Francisco, the owner of Texmin. With Francisco, we share the want of keeping things small and qualitative, being obsessed by details. That’s why he keeps his number of employees below twenty, that he keeps investing in new machinery or new facilities as to offer top level working conditions to his employees. Being the best always has been the goal of Francisco and Texmin, and we are thankful to have them on our side.
They all talk about it
Where to find us ?
If you want to try anything or if you just want to talk, please feel free to visit our Parisian showroom located near le Marais by contacting us by phone + 33 6 74 57 56 62