VERLAN, SLANG FOR "A L'ENVERS" (UPSIDE-DOWN), ORIGINALLY DESIGNS TIMELESS CLOTHING FOR A COMMUNITY OF NAUGHTY MINDS.

AT IT NAMES PUTS IT,  WE THINK REVERSE (EINS 〰 SEINS 〰 BREASTS), AND EXISTS TO RECONCILE OPPOSITES: 

  1. ORIGINALITY AND TIMELESS
  2. LIMITED EDITIONS AND ACCESSIBILITY
  3. NAUGHTY AND SUSTAINABILITY

VERLAN IS A BRAND OF A GENERATION THAT GATHERS AROUND POP CULTURE WHILE SHARING THE SAME SENSITIVITY TO TIMELESS AESTHETIC, AND QUIRKY SUBJECTS: JEAN PROUVÉ AND THE PSG, CY TWOMBLY AND FONKY FAMILY, WES AND PAMELA ANDERSON.

ON TOP OF ITS SEASONAL LINES, VERLAN REGULARLY COLLABORATES WITH EMERGING AND ESTABLISHED ARTISTS/COLLECTIVES, SUCH AS KOURTRAJMÉ, TAKERU AMANO AND SOON MARIE HAZARD AND CINGA SAMSON. FOR EACH COLLABORATION, THE ARTISTS PICKS AN CHARITY TO WHICH ALL GENERATED PROFITS ARE DONATED. 

LAUNCHED IN PARIS IN 2019, VERLAN IS OPERATED BY FOUNDER LUCCA LAMOINE. 

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