YOUTHFUL, IRREVERENT AND INCLUSIVE, THAT’S HOW WE COULD DEFINE OUR GENERATION. GATHERED AROUND A LARGE FAMILY, VERLAN DRESSES ABOVE ALL OUR FRIENDS AND THE FRIENDS OF OUR FRIENDS, CREATIVES, YOUNG ENTREPRENEURS, CULTURAL OMNIVORES. WE REPRESENT VALUES THAT DEFINE OUR COMMUNITY - INTEGRITY, DEDICATION, HARD WORK AND AMBITION. 

CIMER - MERCI - THANK YOU⎜EINS – SEINS – BREASTSPÉCHO – CHOPER – HOOK UP 

THE WORD « VERLAN » IS A SLANG FRENCH LANGUAGE THAT FEATURES THE INVERSION OF SYLLABLES IN A WORD. IT IS AN OLD TRADITION THAT IS NOW COMMONLY ADOPTED BY ALL, AND MOST FREQUENTLY BY THE YOUTH CULTURE. IT IS THUS A PLAYFUL MEAN OF EXPRESSION AS A WAY OF CLAIMING MEMBERSHIP. 

CY TWOMBLY AND TARANTINO, ARISTOTE ONASSIS AND ELVIS PRESLEY, JEAN PROUVÉ AND THE PSG. AS A SERIES OF OXYMORON, OUR INSPIRATIONS ANS PASSIONS ARE FED FROM TRADITIONAL AND CONTEMPORARY CULTURES, WHETHER FRENCH, AMERICAN OR JAPANESE. ALL THOSE IDEAS, ASPIRING TO BE SOMETIMES WITTY, IRONIC OR ALLUSIVE, BEING PLAYFULLY COLLECTED IN A « CABINET DE CURIOSITÉ ». 

VERLAN STRIVES TO CONNECT CLOSER TO OUR ITS COMMUNITY. AS THE "LESS IS MORE MINIMAL MOVEMENT", OUR APPROACH AIMS AT SIMPLICITY, AT ELIMINATING THE UNNECESSARY BY PLACING PEOPLE AT THE CENTRE OF OUR DESIGNS. VERLAN DERIVES FROM THE IDEA OF DEVELOPING PRODUCTS THAT ARE SIMPLE, AESTHETIC AND FUNCTIONAL WHILE TRYING OUR BEST ENCAPSULATING THE GREAT MULTITUDE OF CONTRADICTIONS THAT MAKE THE HUMAN BEING BEING SO GREAT. 

ALWAYS ADDING A TOUCH OF TAILORING TO STREETWEAR CLASSICS OR INVERSELY BY ADDING A TOUCH OF STREETWEAR TO TAILORING. OUR SIGNATURE, THE USE OF THE GROSGRAIN RIBBON REFLECTS TO OUR INTERPRETATION OF LE CORBUSIER POLYCHROMIE PLAY IN HIGHLIGHTING DETAILS WHILE DIRECTING MAN’S GAZE. 

DESIGNING PRODUCTS WITH AN EXTENDED LIFECYCLE, OUR OBJECTIVE IS TO CONCEIVE GARMENTS OF THE FINEST QUALITY. INSATIABLE, WE EXPLORE WIDELY TO TRANSPARENTLY SOURCE THE BEST FABRICS AND FACTORIES FROM JAPAN, ITALY AND FRANCE. WE THEN ONLY COLLABORATE WITH THE ONES WITH A PROVEN RECORD OF ETHIC AND CRAFTSMANSHIP THROUGH A SHORT SUPPLY CHAIN. ALL OUR PIECES ARE NUMBERED AND PRODUCED IN LIMITED QUANTITIES. VERLAN POSITION ITSELF AS A CHANGE-ACTOR OF THE CIRCULAR ECONOMY, TO HELP US CONNECTING THE DOTS. 

THINKING, FAST AND SLOW - VERLAN IS A BRAND OF IDEAS AND CULTURE.