VERLAN THINKS REVERSE.

WE ORIGINALLY DESIGN TIMELESS CLOTHING FOR A COMMUNITY OF NAUGHTY MINDS.

EINS 〰 SEINS 〰 BREASTS

THE WORD VERLAN IS A SLANG FRENCH LANGUAGE THAT CONSISTS IN THE INVERSION OF SYLLABLES IN A WORD. IT IS AN OLD TRADITION, NOW ADOPTED BY ALL, SPECIALLY BY THE YOUTH CULTURE. IT IS THUS A PLAYFUL MEAN OF EXPRESSION AS A WAY OF CLAIMING MEMBERSHIP. 

VERLAN IS A BRAND OF A GENERATION THAT GATHERS AROUND POP CULTURE WHILE SHARING THE SAME SENSITIVITY TO TIMELESS AESTHETIC, AND QUIRKY SUBJECTS: JEAN PROUVÉ AND THE PSG, TAKASHI MURAKAMI AND THIERRY HENRY, THE SIMPSONS AND PAMELA ANDERSON.

AS ITS NAME PUTS IT, VERLAN THINKS REVERSE AND EXISTS TO RECONCILE OPPOSITES:

  1. ORIGINALITY AND TIMELESS
  2. LIMITED EDITIONS AND ACCESSIBILITY
  3. NAUGHTY AND SUSTAINABILITY

ON TOP OF ITS SEASONAL LINES, VERLAN REGULARLY COLLABORATES WITH NUMEROUS EMERGING AND ESTABLISHED ARTISTS, SUCH AS JR, KOURTRAJMÉ AND TAKERU AMANO. FOR EACH COLLABORATION, THE ARTISTS PICKS AN ASSOCIATION TO WHICH ALL GENERATED PROFITS ARE DONATED. 

DESIGNING PRODUCTS WITH AN EXTENDED LIFECYCLE, OUR OBJECTIVE IS TO CONCEIVE GARMENTS OF THE FINEST QUALITY. INSATIABLE, WE EXPLORE WIDELY TO TRANSPARENTLY SOURCE THE BEST FABRICS AND FACTORIES FROM JAPAN, ITALY AND THE UNITED KINGDOM. WE THEN ONLY COLLABORATE WITH THE ONES WITH A PROVEN RECORD OF ETHIC AND CRAFTSMANSHIP THROUGH A SHORT SUPPLY CHAIN.

Eco conception cycle verlan

COMMITTED TO OFFER THE BEST PRODUCTS AT A FAIR PRICE, ALL YEAR LONG, WE WORK WITH A LOW MARGIN SYSTEM, WHICH ALSO MEANS NO SALES. OUR COSTS AND MARGINS ARE TRANSPARENTLY COMMUNICATED FOR EACH OF OUR PRODUCTS. ALSO, THE PIONEERING USE OF BLOCKCHAIN TECHNOLOGY ENSURES THAT ALL OUR PIECES ARE NUMBERED, PRODUCED IN LIMITED QUANTITIES AND UNDER LIFETIME WARRANTY.

LAUNCHED IN PARIS IN 2019, VERLAN IS OPERATED BY FOUNDER LUCCA LAMOINE. 

 

verlan eco conception milestones