THE BRAND: AS A "CABINET DE CURIOSITÉ"

  • ESTABLISHED IN 2019, VERLAN IS A PARISIAN MENSWEAR READY-TO-WEAR BRAND THAT ACTS AS A "CABINET DE CURIOSITÉ", BRIDGING VINTAGE DESIGN FROM THE 50'S, MUSIC CURATION AND TECHNOLOGY. 
  • SHOWCASING ITS COLLECTIONS DURING PARIS FASHION WEEK, THE BRAND WILL BE SOON AVAILABLE IN THE BEST RETAIL STORES AROUND THE WORLD. 

THE NAME: FROM FRENCH SLANG 

  • THE WORD "VERLAN" IS A SLANG FRENCH LANGUAGE THAT FEATURES THE INVERSION OF SYLLABLES IN A WORLD. ITS IS AN OLD TRADITION THAT IS NOW COMMONLY ADOPTED BY ALL MOST FREQUENTLY BY THE YOUTH CULTURE. 
  • VERLAN IS A LANGUAGE AND RALLYING PROJECT FROM GENERATIONAL AND SOCIAL PERPECTIVES. LIKE ALL LANGUAGES, IT WILL EVOLVE WITH ITS TIME. 

OUR COMMUNITY: MILLENNIALS 

  • OUR FRIENDS, MILLENNIALS AND EVERYBODY WHO WISHES AN HARMONIOUS BALANCE AROUND STREETWEAR AND TAILORING. 

THE INSPIRATIONS: BETWEEN ARTS AND STREET CULTURE 

  • A MULTIDISCIPLINARY APPROACH TO FASHION GATHERING ALL THE THINGS WE LOVE, AMONG OTHERS, THE ORANGE COLOR OF MARC NEWSON, THE PAINTINGS OF MARK ROTHKO, THE PHOTOGRAPHS OF ANDREAS GURSKY, THE CINEMA OF LUCIANO VISCONTI, THE DESIGN OF JEAN PROUVÉ, THE MUSIC OF MARVIN GAYE AND OF COURSE JAPANESE CULTURE AS A WHOLE. 

DESIGNING "SMART PRODUCTS" AROUND BLOCKCHAIN TECHNOLOGY TO LEAD THE FUTURE OF FASHION

  • FOR THE FIRST TIME IN FASHION, ALL PIECES EXHIBIT A UNIQUE IDENTIFICATION CODE ON THE QR CODE OF THE BRAND LABEL WOVEN IN FRANCE. 
  • COLLABORATING WITH ARIANEE ON THIS PIONEERING METHOD, GARMENTS ARE LINKED TO THE BLOCKCHAIN TECHNOLOGY, REINVENTING PERPETUAL RELATIONSHIPS BETWEEN BRANDS AND OWNERS, MADE OF TRUST, RESPECT AND TRANSPARENCY. 
  • INDEED, CUSTOMER EXPERIENCE IS AUGMENTED AS CUSTOMERS ARE NOW ALLOWED TO: 
    • TAKE OWNERSHIP OF THEIR PURCHASES
    • BE ENSURED THAT ITS PRODUCTS ARE AUTHENTIC
    • ACCESS NEW TYPES OF INFORMATION ABOUT PRODUCTS HISTORY AND MANUFACTURING 
    • BENEFIT FROM A NEW COMMUNICATION CHANNEL WITH THE BRAND 
    • EASILY TRANSFER THEIR OWNERSHIP RIGHTS WHEN GARMENTS WOULD CHANGE HANDS

PRODUCTS DETAILS: FOCUS ON CUSTOMIZATION 

  • THE COLLECTION SPLITS IN THREE: 
    • THE PERMANENT COLLECTION 
    • THE SEASONAL COLLECTION 
    • COLLABORATIONS WITH ARTISTS 
  • ONE OF OUR DISTINCTIVE SIGNS IS THE USE OF THE GROSGRAIN RIBBON ON ALL OUR PRODUCTS, RIBBON FOR WHICH THE COLOR CAN BE CHOSEN FROM THE ONES AVAILABLE BY THE CUSTOMER. 

I.E. A SAME SWEATSHIRT CAN BE AVAILABLE WITH DIFFERENT COLORS OF TAPE: ORANGE, NAVY, GREEN AND GREY. 

THE MAKING: FOCUS ON TRANSPARENCY AND QUALITY

  • THE MAKING OF OUR PRODUCTS IS COMPLETELY TRANSPARENT. INDEED, OUR WEBSITE AND PRODUCTS PROVIDE INFORMATION ABOUT ALL OUR FABRIC MANUFACTURERS AND FACTORIES. 
  • ASSEMBLED AROUND QUALITY CRAFTSMANSHIP AND PRECISE TAILORING, ALL OUR PIECES ARE PRODUCED IN VERY LIMITED QUANTITIES AS A WAY TO TACKLE OVER PRODUCTION OF GOODS.